In the ICS structure, what role is primarily responsible for communication with the media?

The role that is primarily responsible for communication with the media in the Incident Command System (ICS) structure is the Public Information Officer. This individual serves as the primary communications link between the incident command and external stakeholders, including the media. The Public Information Officer is tasked with ensuring that accurate and timely information is disseminated to the public and the press, which is crucial for managing public perception, providing instructions, and keeping the community informed during an incident.

This position entails developing messages and press releases, responding to media inquiries, and providing updates to ensure consistent and clear communication. By coordinating media efforts, the Public Information Officer helps maintain transparency and supports the operational objectives of the incident response.